BK's 'Traffic Jam Whopper' service identifies areas congested with traffic and activates billboards to alert drivers to its delivery option

Ever been in an agonizing traffic jam? Fast food chain Burger King is looking to make lemons into lemonade, capitalizing on the inevitable occurrence by feeding stalled drivers.

In Mexico City, the company introduced the “Traffic Jam Whopper” program, enabling gridlocked travelers to order a BK whopper for deliveyr right to their car window. To enable the service, the company uses real traffic data to track heavily congested areas. Then Waze banner ads and digital billboards alert drivers about the delivery option. The billboards notify drivers when their food is approaching and Google Maps helps couriers track location and speed of the cars for successful drop-off.

The trend is concurrent with many fast-food companies looking to expand their reach and become more competitive with wider delivery zones and more specialized service. Domino's, for example, introduced delivery hotspots to be able to deliver pizzas to people in public places like parks and beaches. Burger King's traffic delivery program has started in Mexico City, but is planning to expand to Los Angeles, Shanghai, and Sao Paulo.

Burger King


Lead image: stock photos from Chatchai Kritsetsaku/Shutterstock

Ever been in an agonizing traffic jam? Fast food chain Burger King is looking to make lemons into lemonade, capitalizing on the inevitable occurrence by feeding stalled drivers.

In Mexico City, the company introduced the “Traffic Jam Whopper” program, enabling gridlocked travelers to order a BK whopper for deliveyr right to their car window. To enable the service, the company uses real traffic data to track heavily congested areas. Then Waze banner ads and digital billboards alert drivers about the delivery option. The billboards notify drivers when their food is approaching and Google Maps helps couriers track location and speed of the cars for successful drop-off.