Pharmacy brand CVS is experimenting with its HealthHub concept, offering nutrition consultations, exercise classes and more in addition to its original medical services

Today's consumers recognize the importance of maintaining a healthy lifestyle in addition to doctor's visits and checkups. Accordingly, CVS‘s HealthHub concept aimed at expanding the retailer's in-store services is iterating on its original features, branching into holistic and preventative support for its community.

Currently available in three CVS stores in Houston, the expansion includes services like nutrition consultations and workout classes. The HealthHub also features products like fitness products, medical equipment and a homeopathy selection. MinuteClinics will be available, staffed by nurse practitioners to help with basic health services.

The expansion will also feature integrated technologies, like iPads that can help connect customers to the right fits for them. All of these products and services are intended to add value to already existing stores. “We are a nonintrusive part of millions of people’s daily lives and so when we interact with them in a healthcare setting, they are already thinking about their health,” explains Alan Lotvin, EVP and chief transformation officer for CVS Health tells Fast Company.

CVS Health

Today's consumers recognize the importance of maintaining a healthy lifestyle in addition to doctor's visits and checkups. Accordingly, CVS‘s HealthHub concept aimed at expanding the retailer's in-store services is iterating on its original features, branching into holistic and preventative support for its community.

Currently available in three CVS stores in Houston, the expansion includes services like nutrition consultations and workout classes. The HealthHub also features products like fitness products, medical equipment and a homeopathy selection. MinuteClinics will be available, staffed by nurse practitioners to help with basic health services.