From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options

Today’s consumers want to watch you play video games. Not only that, but you can make money for it: Some of the most popular Youtube gaming stars in 2018 made over $10 million dollars last year. Leading video game retailers are leveraging this desire, offering their live streamers more features and options that enable them to control, participate in or react to visual content, cultivating a more immersive experience while tapping into their gamer mindset.

From PSFK’s Innovating The Digital Gaming Ecosystem: Part I report, here’s how today’s gaming brands are augmenting the game-playing experience with third-party viewing options and other participatory livestream possibilities:

Overwatch
The multiplayer first-person shooter game Overwatch updated its Command Center feature, which allows passive viewers to view the game as they please and to provide viewers with more options. Included in the Overwatch Season Pass, the update allows access to overhead maps that include the whole playing area and offers the ability to toggle first-person POV from all characters.

Source: stock photos from JJFarq/Shutterstock

Twitch Sings
Amazon-owned live streaming platform Twitch launched Twitch Sings, a karaoke-inspired game and viewing experience that allows streamers to create performances using a selection of songs. Viewers are able to use chat to request songs, give streamers challengers to do on-screen or activate light shows.

Source: stock photos from Ruslan Guzov/Shutterstock

Periscope Guests
Mobile live streaming app Periscope allows streamers to go live with their guests and invite anyone watching to join the broadcast.

“The need to own is being supplanted with a need to experience things and a desire to try. And as a result, we’re seeing this shift in consumption patterns where access is being valued greater than ownership,” says Michael Blank,  senior vice president of Player Network, EA. For an extensive dive into the ways that contemporary video game retailers are producing immersive and multisensory experiences, download PSFK’s Innovating The Digital Gaming Ecosystem: Part I.


Lead image: stock photos from g-stockstudio/Shutterstock

Today’s consumers want to watch you play video games. Not only that, but you can make money for it: Some of the most popular Youtube gaming stars in 2018 made over $10 million dollars last year. Leading video game retailers are leveraging this desire, offering their live streamers more features and options that enable them to control, participate in or react to visual content, cultivating a more immersive experience while tapping into their gamer mindset.

From PSFK’s Innovating The Digital Gaming Ecosystem: Part I report, here’s how today’s gaming brands are augmenting the game-playing experience with third-party viewing options and other participatory livestream possibilities: