eBay is opening a market featuring forty local business as an experiment in helping smaller venders cultivate consumer engagement

Online marketplace eBay is venturing offline, experimenting with brick-and-mortar popups across the U.K. The etailer opened its first high street concept store in Wolverhampton with forty small businesses as an experiment to see if the model is a viable strategy for increasing sales.

The idea was to create a space where customer could see and feel products available on eBay's marketplace, as well as get to know the creators behind them. From there, QR codes were used for purchases and to track sales, giving eBay the data it wanted to see how effective the experiment was as well as boost sales for the businesses.

Rob Hattrell, VP of eBay in the U.K. commented in a statement, “This pop-up store aims to take that growth, and the value of this programme, to the next level. It will explore how stores of the future could combine technology with that vital human connection to powerful effect—whatever the size of the business.”

eBay


Lead image: stock photos from JHVEphoto/Shutterstock

Online marketplace eBay is venturing offline, experimenting with brick-and-mortar popups across the U.K. The etailer opened its first high street concept store in Wolverhampton with forty small businesses as an experiment to see if the model is a viable strategy for increasing sales.

The idea was to create a space where customer could see and feel products available on eBay's marketplace, as well as get to know the creators behind them. From there, QR codes were used for purchases and to track sales, giving eBay the data it wanted to see how effective the experiment was as well as boost sales for the businesses.