From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how two leading brands are employing purposeful experiential retail by engaging customers at every touchpoint throughout the physical store

In a recent study from Mood Media, research indicated that experiential retail is now more important than ever before: The ability to touch, feel and try different products or services is cited as the biggest driver in making consumers more likely to want to buy something while shopping in-store. However, in the age of trendy pop-ups and influencers, retailers walk a thin line between immersive experience and publicity stunt.

To ensure that they're building purposeful experiential retail, brands are building physical store locations with multi-purpose designs to accommodate different shoppers’ preferences and needs, from the passive consumer to fully engaged brand fans and members. The following examples showcase how two of today's leaders in retail have created fully immersive, end-to-end experiences within their brick and mortar stores:

Nike
Nike’s NYC-based flagship store in New York City delivers exclusive membership experience for its NikePlus Members. Nike Arena also features the store’s Service Desk, where NikePlus Members can learn about in-store offerings, check in or book Nike Expert appointments, as well as make returns, check out, schedule same-day delivery and learn more about Nike NYC., dubbed the Nike House of Innovation 000, aims to engage brand fans via in-store activations and simultaneously deliver an exclusive membership experiences for core customers.

Image: stock photos from Monarexx/Shutterstock

Alexander McQueen
Luxury fashion brand Alexander McQueen has opened a 11,000-square-foot flagship store in Mayfair that celebrates the brand’s history and lets shoppers explore the brand’s most iconic looks from current collections and archives. The first two floors house the brand’s latest items, while the third floor showcases archival pieces, along with photographs and artwork. The top floor is dedicated to in-store events, focusing on exhibitions and talks for fashion students.

Image: stock photos from TonyV3112/Shutterstock

For more best-in-class examples of experiential retail, download PSFK's Reinventing Retail Through Experience-First Shopping report, available here.


Lead image: stock photos from IR Stone/Shutterstock

In a recent study from Mood Media, research indicated that experiential retail is now more important than ever before: The ability to touch, feel and try different products or services is cited as the biggest driver in making consumers more likely to want to buy something while shopping in-store. However, in the age of trendy pop-ups and influencers, retailers walk a thin line between immersive experience and publicity stunt.

To ensure that they're building purposeful experiential retail, brands are building physical store locations with multi-purpose designs to accommodate different shoppers’ preferences and needs, from the passive consumer to fully engaged brand fans and members. The following examples showcase how two of today's leaders in retail have created fully immersive, end-to-end experiences within their brick and mortar stores: