From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Brands are rethinking what’s possible with experiential retail in order to deeply connect and stay relevant in the minds of consumers. Strategies include offering customers in-store experiences that encourage them to participate or engage in entertaining brand offerings, cultivating a more immersive experience while tapping into an emotional mindset.

As detailed in PSFK’s Reinventing Retail Through Experience-First Shopping report, here’s how today’s top retailers are staying ahead of the game and driving engagement through interactive and experiential brick-and-mortar spaces:

Selfridges
High-end department store Selfridges features an indoor skate park complete with ramps, rails, benches and banks. Selfridges collaborated with top U.K. skaters to provide customers with tips from the pros, including lessons for beginners and open sessions for more experienced skaters. Selfridges is also home to the first European flagship of New York toy brand FAO Schwarz, and features play-based experiences, including in-store demos and an FAO Raceway where shoppers can build custom remote-control cars.

Image source: stock photos from Anna Moskvina/Shutterstock

LUSH
The flagship store of clean beauty retailer Lush features experiential offerings, such as a perfume art gallery, disco-themed selfie room and interactive play experiences featuring Lush products.

Image source: stock photos from JHVEPhoto/Shutterstock

Belong by GAME
Video game company GAME has created an experiential in-store space where gamers can play together, participate in fan events and test new products.

Samsung
Samsung opened experiential retail stores designed with a “playground” vibe in which shoppers can interact with 4D VR technology and play with friends in a 4K gaming lounge. They will also be able to see the newest 8K TVs and create augmented reality emojis, among other activities, with the products.

These are just a few examples of strategies retailers are taking to increase engagement with brick-and-mortar stores. For more, download PSFK’s Reinventing Retail Through Experience-First Shopping, available now.


Lead image: stock photos from T.W. van Urk/Shutterstock

Brands are rethinking what’s possible with experiential retail in order to deeply connect and stay relevant in the minds of consumers. Strategies include offering customers in-store experiences that encourage them to participate or engage in entertaining brand offerings, cultivating a more immersive experience while tapping into an emotional mindset.

As detailed in PSFK’s Reinventing Retail Through Experience-First Shopping report, here’s how today’s top retailers are staying ahead of the game and driving engagement through interactive and experiential brick-and-mortar spaces: