The ecomm's 'Second Life' initiative will take consumers' used designer bags and give them money towards future purchases on its site

Luxury ecommerce platform Farfetch is launching a new pilot program for customers to trade in their designer handbags for credit. The program, titled “Second Life,” asks consumers to upload photos of their used bags, and the ecomm will evaluate how much they can offer for it.

A pilot of the program will be available to U.K. consumers and other European markets, accepting handbags from 27 different brands including Chanel, Gucci and Dior. After receiving a quote regarding the amount of credit Farfetch will offer for their used wares, customers can arrange for a collection time and receive their credit instantly upon verification.

The initiative is part of the marketplace’s efforts to scale, testing out new business models that also embrace more sustainable practices. Farfetch’s chief commercial and sustainability officer notes that the program also serves to test consumer interest and demand for this type of service in conjunction with luxury ecommerce purchases.

Farfetch


Lead image: stock photos from DarkBird/Shutterstock

Luxury ecommerce platform Farfetch is launching a new pilot program for customers to trade in their designer handbags for credit. The program, titled “Second Life,” asks consumers to upload photos of their used bags, and the ecomm will evaluate how much they can offer for it.

A pilot of the program will be available to U.K. consumers and other European markets, accepting handbags from 27 different brands including Chanel, Gucci and Dior. After receiving a quote regarding the amount of credit Farfetch will offer for their used wares, customers can arrange for a collection time and receive their credit instantly upon verification.