Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Ford Motor Company is taking several steps to improve its ownership experience. In a climate that favors ‘retail-as-a-service,” the company is making moves to enhance various elements of the post-transaction phases of the customer journey.

First, Ford is taking the time to train its call center employees to be more patient, friendly and well versed in the company’s services and amenities. Next, Ford will also offer on-demand repair service. In addition, the company's FordPass app will include new features like a point-based reward system for members for using its various services like the aforementioned. Ford has partnered with several big names across different verticals to include in its reward system, including Marriott, Delta and Apple.

Services and purchases made through Ford will help customers accrue points over time, with purchasing a Ford being valued at 42,000 points. Ford will also be debuting a series of Smart Labs, international locations where consumers can test out and interact with Ford products without the pressure of a purchase.

Ford Motor Company

Ford Motor Company is taking several steps to improve its ownership experience. In a climate that favors ‘retail-as-a-service,” the company is making moves to enhance various elements of the post-transaction phases of the customer journey.

First, Ford is taking the time to train its call center employees to be more patient, friendly and well versed in the company’s services and amenities. Next, Ford will also offer on-demand repair service. In addition, the company's FordPass app will include new features like a point-based reward system for members for using its various services like the aforementioned. Ford has partnered with several big names across different verticals to include in its reward system, including Marriott, Delta and Apple.