From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Technology companies and game developers alike are looking for new ways to capitalize on the popularity of gaming and build platform loyalty. One strategy they are employing is adopting the all-access service model leveraged by streaming platforms like Netflix and Spotify to provide unlimited video games and/or content, often for a monthly fee.

The typical pay-to-play model favored by the gaming industry is being replaced by optional in-game items available for purchase. In addition, subscription services can help keep consumers within one ecosystem, even when switching between platforms or consoles. Read on to learn how subscription services are better meeting modern gamers' needs:

Apple ARcade
As individual phone units rise in cost and consumers are holding on to their iPhones longer, Apple is turning to content as a way to increase revenue and ensure lasting use. Apple announced its own gaming subscription service, Apple ARcade, which will offer all-access, ad-free gaming that can be downloadable across all of its operating systems. The subscription will also offer new and exclusive games to its members. Apple may also be developing a gaming subscription for mobile players to access unlimited games in the well-populated app store.

EA Premium Origin Access
EA Premium Access is a tier extension of EA’s Origin Access subscription, a service that allows subscribers to access the game developer’s catalogue of releases, except recently launched titles. Premium Access offers players unlimited gaming of new releases.

Xbox All Access
Newcomers to the Xbox gaming system can pay for a subscription that includes a new Xbox One S or Xbox One X, Xbox Game Pass which includes access to over 100 games, and online multiplayer through Xbox Live Gold. The subscription, which requires no immediate downpayment and a monthly price for 24 months, removes the friction of a hefty investment required for console newcomers.

These are just a few examples of innovation in gaming—for an in-depth look into how a new generation of gamers is playing, streaming and accessing video games, download PSFK’s Innovating The Digital Gaming Ecosystem: Part I, available here.


Lead image: stock photos from korobskyph/Shutterstock

Technology companies and game developers alike are looking for new ways to capitalize on the popularity of gaming and build platform loyalty. One strategy they are employing is adopting the all-access service model leveraged by streaming platforms like Netflix and Spotify to provide unlimited video games and/or content, often for a monthly fee.

The typical pay-to-play model favored by the gaming industry is being replaced by optional in-game items available for purchase. In addition, subscription services can help keep consumers within one ecosystem, even when switching between platforms or consoles. Read on to learn how subscription services are better meeting modern gamers' needs: