Interview: How Social Commerce Platform Dote Merges The Mall Experience With Mobile
PSFK speaks to the founder of Dote to find out how the social shopping app is enabling community-driven transactions like livestreamed "Shopping Parties" that translate previously IRL-only elements of retail to digital
Arguably, shopping today is less social than ever—an activity that was once an inherently community-driven interaction. Evolving from bartering all the way to late-night Amazon clicks, the nature of retail has become increasingly flexible, and, often, isolating.
Enter Dote, a social shopping platform that aims to use today's advanced mobile technology to enable shopping that mimics the malls of yesteryear—but for a digital-first audience. The one-stop-shop mobile app goes beyond letting its Gen-Z customers add their favorite brands like Sephora and Urban Outfitters into their cart, effectively creating a digital content hub on members' profiles where they can build lists, quizzes, polls and more to share and consider purchases with the Dote community. Even more, the ecommerce app hosts live ‘Shopping Parties,” where Dote members can watch their favorite influencers browse and buy items for sale on the site.