Interview: DTC Cannabis Brand Feals On Making CBD Approachable For All Consumers
PSFK speaks to one of Feals' co-founders to learn about how the brand diversifies itself in an increasingly crowded space by prioritizing approachability through consumer education and offering a live, human-staffed CBD hotline
Since the passage of the U.S. Farm Bill in late 2018, brands have been racing to develop and market the best CBD-infused consumer product. With applications from sleeplessness and anxiety to pain management, Feals is a new direct-to-consumer brand making moves to acquire customers via shopper education, easily measured dosages and a subscription service. A hotline gives customers contact access to representatives of the digitally native brand, and “flights” of different dosages help new customers understand their own needs.