Ahead of her appearance on Anomaly's 'Designing for Modern Women' panel discussion, LIVELY's CEO and founder speaks to the importance of listening to its community of wearers and reflecting their needs in its design

While apparel has come a long way since the days of primarily male designers creating women's apparel, even today's more gender-equal climate can leave female consumers lacking in options that truly cater to their modern needs and lifestyles. LIVELY, women's intimate, swim and activewear apparel brand, is making waves in the retail and design worlds, taking a unique ambassador-led approach to building a community of real women around its brand from whom it directly gathers insights to reflect in its merchandise and experience.

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