PSFK sits down with Shannon McLay, founder of the Financial Gym, for a look inside her strategy for bringing financial services to the masses and improving women's overall financial health

Above a certain tax bracket, there’s no shortage of financial advisors helping people to invest, save and budget their money. However, there is a notable dearth of financial planning options for the average consumer. Though apps for budgeting and saving provide accessible options for millennials and Gen-Z consumers, they lack the accountability and human touch that a real-life financial advisor can bring to understanding each person’s specific situation. Too often, customers are sold a product, rather than provided a real, helpful service.

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