Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon

In a market saturated with influencers, consumers are increasingly in want of authenticity and connection when it comes to their online purchases. Billed as ‘the ultimate side hustle,' Storr is a mobile marketplace with the aim to meet this demand, striving to democratize retail by letting anyone open up shop straight from their phone and sell new, brand-name goods of their choosing.

Taking might away from Amazon, Storr ultimately is about empowering anyone to be their own retailer, simply downloading the app and curating their favorite products to populate their personalized stores for friends, family and strangers alike to shop, as well as earning commission from the brands themselves who handle all the details, like shipping. PSFK caught up with Storr's CEO and founder, Eric Senn, to learn about about how the social retail platform aims to shift the market from channel-first to people-first commerce, making online shopping more personal as well as embedding charitable donation into the system:

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