Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing
The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time
Taking inspiration from the user experience of a platform like Airbnb, peer-to-peer carsharing app Turo is capitalizing on consumers' changing attitudes towards car ownership and mobility in general. The platform connects car owners with drivers looking to rent a car, avoiding the hassle of the traditional car rentals while enabling owners to maximize the profits of their vehicle.
PSFK spoke to Xavier Collins, head of Turo's U.K. team, for his insight into the future of mobility, how to acclimate consumers to peer-to-peer sharing and why traditional OEMs should be paying attention to the startup space.