Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure
PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want
By the nature of their product, sexual wellness brands are often stigmatized and rejected by large platforms on the basis of ‘inappropriate' material. Within this stigmatized industry is an even greater imbalance regarding gender. Just this year, a hands-free sex toy designed for women had its CES Innovation Award revoked after three weeks, disqualified on the basis of “immoral, obscene, indecent, profane or not in keeping with CTA’s image.” Lori DiCarlo, the company behind the product, penned an open letter about the issue, accusing CES of stifling innovation through gender-bias. If the largest consumer electronics convention in the country is hindering female-driven success in sex retail, the question begs: where do we go from here?