Knot Standard is digitizing its customization process, letting customers dictate over 200 commands to its voice-activated style walls to personalize their wares

Knot Standard, a made-to-order clothing brand for men, is bringing interactive style walls to its 10 showrooms, helping streamline its customization process. The displays are eight to 12 feet in height and give a customer a better idea of what their bespoke outfit will look like.

These show walls will be created based on data the company has collected from its customers, and take the form of voice-activated life-sized renderings of real outfits. The displays can understand 200 commands from simple things like “shirts” or “pants” to generate a selection of either article, to more advanced commands like requests for particular colors, fabrics and details, like shirt cuffs.

The company hopes to add 50 to 100 more commands to the displays over time to streamline its in-store customization process further. Knot Standard has always been in the business of providing their customers with the best custom pieces they can, and hopes that these interactive displays will further incentivize in-store traffic.

Knot Standard


Lead image: stock photo from Syda Productions/Shutterstock

Knot Standard, a made-to-order clothing brand for men, is bringing interactive style walls to its 10 showrooms, helping streamline its customization process. The displays are eight to 12 feet in height and give a customer a better idea of what their bespoke outfit will look like.

These show walls will be created based on data the company has collected from its customers, and take the form of voice-activated life-sized renderings of real outfits. The displays can understand 200 commands from simple things like “shirts” or “pants” to generate a selection of either article, to more advanced commands like requests for particular colors, fabrics and details, like shirt cuffs.