Lime Crime's mobile platform features augmented reality entertainment, letting customers scan its product packaging and in-store displays for interactive experiences

Vegan and cruelty-free cosmetic company Lime Crime is aiming to expand its consumer reach and appeal with augmented reality technology. For its recently launched app, the company is focusing on bringing its products to life in AR, firstly with its Venus XL II eyeshadow palette and Softwear Blush.

For example, customers can pick up the blush product and scan it with the mobile app to view a a 3D flower display. The feature will debut in the fourth quarter at 1,200 Ulta beauty store locations as more products will be synced with the app. The company has a varied approach in its use of the technology, harnessing entertainment with digital features to be viewed in the app as well as tutorials with paid influencers to guide makeup tutorials with featured products.

“Experiential retail is the future. All of us, as customers, and particularly Gen Z and millennials, are interested in [that type of] retail,” Stacy Panagakis, Lime Crime CEO, told Glossy. As AR has become more and more popular in the beauty world, major retailers and beauty companies are taking note, such as Sephora and Charlotte Tilbury using AR in-store with virtual try-on features. The company's new tech-forward features help customers with trying on products but also embed information in an entertaining and pleasing way.

Lime Crime


Lead image: stock photos from Nikita Anokhin/Shutterstock

Vegan and cruelty-free cosmetic company Lime Crime is aiming to expand its consumer reach and appeal with augmented reality technology. For its recently launched app, the company is focusing on bringing its products to life in AR, firstly with its Venus XL II eyeshadow palette and Softwear Blush.

For example, customers can pick up the blush product and scan it with the mobile app to view a a 3D flower display. The feature will debut in the fourth quarter at 1,200 Ulta beauty store locations as more products will be synced with the app. The company has a varied approach in its use of the technology, harnessing entertainment with digital features to be viewed in the app as well as tutorials with paid influencers to guide makeup tutorials with featured products.