The chain's smallest-ever restaurant invites bee clientele into its interior, where they can avail themselves of the fully functional hive

American and globally famous fast-food chain McDonald’s is using a compact-sized location to raise awareness for the world's declining bee population. This miniature location will be complete with tables, a drive-thru and the signature McDonald’s golden arches—and it’s all for the bees.

This fully functioning beehive, or the McHive as it’s being called, was designed with agency NORDDDB, and is part of McDonald’s plan go bring more attention to the health and well-being of the world bee population. The franchise's hope is that this hive will attract bees daily to promote healthy colonies and support dwindling numbers.

This isn’t the first time McDonald’s has turned its attention toward bees: Several locations in Sweden already have active hives on their roofs. While supporting the bees might at first glance appear a strange choice for the brand, as bee pollination affects worldwide food supply, McDonald's sees the activation as a way to support global consumers and the environment.

McDonald’s

NORDDDB


Lead image: screenshot via NORDDDB

American and globally famous fast-food chain McDonald’s is using a compact-sized location to raise awareness for the world's declining bee population. This miniature location will be complete with tables, a drive-thru and the signature McDonald’s golden arches—and it’s all for the bees.

This fully functioning beehive, or the McHive as it’s being called, was designed with agency NORDDDB, and is part of McDonald’s plan go bring more attention to the health and well-being of the world bee population. The franchise's hope is that this hive will attract bees daily to promote healthy colonies and support dwindling numbers.