Data gathered directly from customer behavior and sales will help the luxury e-tailer deliver more accurate inventory predictions

Traditionally operating with an up-to-six-month lead time, the fashion business has been forced to adjust to the real-time competition of online media and platforms like Instagram. Moda Operandi was created in 2010 to solve for some of these issues, with a “trunk show” business model that allows customers to pre-order items from a designer's runway show.

For the first time in its near decade of operation, Moda Operandi will be aggregating and organizing its transaction data into a seasonal runway report. With data pulled from over 120 trunk shows held last season, the report includes information from color trends to which cities have the highest-spending customers.

The data will help Moda Operandi streamline its inventory even further, preventing accumulation of unsold merchandise or discounting. Though many brands and retailers employ similar services from data firms and trend forecasting services, Moda Operadi CEO Ganesh Srivats is confident that taking instruction directly from the customer will deliver even stronger predictions.

“We find that our fashion-forward customer has a high degree of predictive power for what will eventually become a trend,”Srivats says in the report. “It allows us to put her in the driver’s seat, where she, not a buyer, dictates what will be trending.”

Moda Operandi


Lead image: stock photos from Garnet Photo/Shutterstock

Traditionally operating with an up-to-six-month lead time, the fashion business has been forced to adjust to the real-time competition of online media and platforms like Instagram. Moda Operandi was created in 2010 to solve for some of these issues, with a “trunk show” business model that allows customers to pre-order items from a designer's runway show.

For the first time in its near decade of operation, Moda Operandi will be aggregating and organizing its transaction data into a seasonal runway report. With data pulled from over 120 trunk shows held last season, the report includes information from color trends to which cities have the highest-spending customers.