Nordstrom's mini stores dedicated to personalized services are making a New York debut to complement its largest online market

Nordstrom high-end department retailer is bringing its mini stores to the east coast with its first New York City location. Part of its Nordstrom local concept, the smaller, service-focused versions of its typical big-box store launched in several California cities in 2017, and are finally making a debut on the Atlantic side of the states.

The purpose of Nordstrom Local is to operate as a trusted secondary location for customers to pick up orders, meet with a styling team and get pieces altered. The New York locations will open in September with a 2,400 square-foot shop in the West Village and a 2,000 square-foot space on the Upper East Side.

Based on data gathered by their west coast locations, customers who shop online and pick up at Nordstrom Local spend, on average, two and a half times more than a regular shopper. With these two Local locations and a new flagship, Nordstrom’s New York presence, one of its most important for ecommerce, will raise to six locations.

Nordstrom


Lead image: stock photos from Nejron Photo/Shutterstock

Nordstrom high-end department retailer is bringing its mini stores to the east coast with its first New York City location. Part of its Nordstrom local concept, the smaller, service-focused versions of its typical big-box store launched in several California cities in 2017, and are finally making a debut on the Atlantic side of the states.

The purpose of Nordstrom Local is to operate as a trusted secondary location for customers to pick up orders, meet with a styling team and get pieces altered. The New York locations will open in September with a 2,400 square-foot shop in the West Village and a 2,000 square-foot space on the Upper East Side.