The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

As the cannabis and CBD landscape rapidly expands, new brands rise up to hoping to capture consumer interest and help change perception of cannabis culture overall. Entering the market this month is Omura, a new sustainability-focused cannabis ecosystem centered around an elegant “clean” vape and series of farm-grown cannabis flower cartridges, with options including sativa, indica and CBD.

Omura is also ahead of one trend industry experts expect to explode in popularity in coming months: dosage-controlled cannabis delivery. Leaning into the functionality of cannabis or CBD, rather than the high, this technology allows new brands to position products for a wider audience of users looking to incorporate the once-illicit substance into their everyday lives.

Omura.

The product's design and high-tech functionality appeal to the higher-end consumer. Its “clean heat” technology avoids the combustion of smoking traditional flower, lending wellness appeal for a health conscious California consumer.

Omura is launching with CRU Cannabis as its premier California whole flower cartridge fill partner.

Omura


Lead image: Omura

As the cannabis and CBD landscape rapidly expands, new brands rise up to hoping to capture consumer interest and help change perception of cannabis culture overall. Entering the market this month is Omura, a new sustainability-focused cannabis ecosystem centered around an elegant “clean” vape and series of farm-grown cannabis flower cartridges, with options including sativa, indica and CBD.

Omura is also ahead of one trend industry experts expect to explode in popularity in coming months: dosage-controlled cannabis delivery. Leaning into the functionality of cannabis or CBD, rather than the high, this technology allows new brands to position products for a wider audience of users looking to incorporate the once-illicit substance into their everyday lives.