SHOWFIELDS' CEO explains why ecommerce and traditional retail are giving way to 'consumer commerce,' defining what this means for brands and the five key components he has identified from his next-generation brick-and-mortar store for retailers to employ

Today we keep hearing “retail is dead,” but if you ask me, retail is alive—and, dare I say, thriving.

Every industry goes through change. Look at the video industry, travel industry or the music industry. Each has gone through dramatic changes and ended up better on the other side by evolving to meet the demands of consumers and the changes that technology has forced upon their industries.

Retail is no different. We are in the midst of a massive transformation. Retail is evolving as we speak and the only question we should be asking is, “what's next?”

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