Advertising mastermind and creator of the Valuegraphics Database, David Allison tells PSFK what's missing from the commercial banking experience

Imagine this: As you’re depositing your latest paycheck at the bank, there are no lines, everyone is friendly and knows your name as well as your dog’s name, and the in-house barista is preparing your favorite almond milk latte with vanilla. Sounds nice right? That is what Capital One Bank has recently started advertising as it becomes yet another major bank who is seeing problems with its brick-and-mortar locations.

With the rise in popularity of online banking, brick-and-mortar bank locations have begun to struggle. And, like so many industries, the banks believe the millennials are somehow to blame. “Millennials don’t like banks, but millennials like coffee shops, right? Let’s be that!”

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in