Op-Ed: Are Brick-and-Mortar Banks Missing The Millennial Boat?
Advertising mastermind and creator of the Valuegraphics Database, David Allison tells PSFK what's missing from the commercial banking experience
Imagine this: As you’re depositing your latest paycheck at the bank, there are no lines, everyone is friendly and knows your name as well as your dog’s name, and the in-house barista is preparing your favorite almond milk latte with vanilla. Sounds nice right? That is what Capital One Bank has recently started advertising as it becomes yet another major bank who is seeing problems with its brick-and-mortar locations.
With the rise in popularity of online banking, brick-and-mortar bank locations have begun to struggle. And, like so many industries, the banks believe the millennials are somehow to blame. “Millennials don’t like banks, but millennials like coffee shops, right? Let’s be that!”