Planned Parenthood's Roo assistant is designed to enhance its support for digital-first teens, increasing their access to sex-ed resources

Planned Parenthood, the non-profit clinic that specializes in reproductive and sexual health, is using a chatbot to reach more teens and young people: Its virtual assistant Roo will be able to answer a wide range of sex education questions for consumers on both computers and mobile devices.

This service is geared specifically toward high school students who may not be getting all of the information they need from their school health classes or at home. Roo is meant to be a resource to those who spend most of their time on the internet and covers topics such as masturbation, birth control, safe sex practices and sexually transmitted diseases.

©Planned Parenthood Federation of America

Kids and teens can go to Roo with their questions completely anonymously and, if need be, Roo can provide additional information on resources and facilities, helping young people not only feel more comfortable with these topics but also to give them greater accessibility to support. Planned Parenthood is committed to promoting sexual education and health, and Roo is helping better reach the younger community by providing them with resources that cater to their mobile-first lifestyle.

Planned Parenthood

Roo


Lead image: stock photos from fizkes/Shutterstock

Planned Parenthood, the non-profit clinic that specializes in reproductive and sexual health, is using a chatbot to reach more teens and young people: Its virtual assistant Roo will be able to answer a wide range of sex education questions for consumers on both computers and mobile devices.

This service is geared specifically toward high school students who may not be getting all of the information they need from their school health classes or at home. Roo is meant to be a resource to those who spend most of their time on the internet and covers topics such as masturbation, birth control, safe sex practices and sexually transmitted diseases.