Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee

Pokémon Company International, the company responsible for the global phenomena Pokémon Go and the Pokémon animated series, is debuting an app partnership with Target.

Pokémon Pass operates similarly to Pokémon Go, an augmented-reality game where players visit real-life locations and landmarks to collect items and catch Pokemon on their virtual game, but will instead lead players into Target stores. There, players can collect rewards to apply to games like Pokémon Let’s Go, which is based on the Nintendo Switch. These rewards can manifest in either a rare version of a Pikachu or an Eevee as a shiny, two coveted forms of Pokécontent.

The Pokémon Company has done brand deals like this in the past with different games and retailers. With its new movie, Detective Pikachu, hitting theaters this weekend, gamers can enter Target on May 11 during select hours to receive movie-related goodies, like promo cards and film posters.

Pokémon

Target


Lead image: stock photos from Sundry Photography/Shutterstock

Pokémon Company International, the company responsible for the global phenomena Pokémon Go and the Pokémon animated series, is debuting an app partnership with Target.

Pokémon Pass operates similarly to Pokémon Go, an augmented-reality game where players visit real-life locations and landmarks to collect items and catch Pokemon on their virtual game, but will instead lead players into Target stores. There, players can collect rewards to apply to games like Pokémon Let’s Go, which is based on the Nintendo Switch. These rewards can manifest in either a rare version of a Pikachu or an Eevee as a shiny, two coveted forms of Pokécontent.