The luxury auto brand's carbon calculator gives each Porsche driver a personalized donation rec to support climate-related projects that reduce CO2 emissions

The record levels of carbon dioxide currently in the atmosphere are alarming to the health of planet Earth. High-end auto brand Porsche is set to introduce Impact, a service that offers its drivers a way to offset their CO2 footprint generated from driving a petrol powered vehicle.

Developed by Porsche Digital, the program will launch by the end of 2019 in the U.S. Porsche Impact is a calculator tool that allows owners to determine the CO2 emissions for their individual vehicle based on the mileage, model and vehicle characteristics. Drivers get a recommendation for a financial donation to support climate related projects that aim to reduce CO2 emissions. Owners can choose from a range of internationally certified projects to support that span hydropower, solar energy and the protection of forests and species diversity.

Porsche estimates that for its mid-level SUV, the Cayenne S, logging 10,000 miles a year would require an annual contribution of between $67 and $152 to become carbon neutral. That's only around $12 a month at the top end. Beyond offering Impact as a service to owners, Porsche itself uses it for its entire corporate fleet of around 6,100 vehicles including all of cars participating in motorsports.

Porsche


Lead image: Porsche

The record levels of carbon dioxide currently in the atmosphere are alarming to the health of planet Earth. High-end auto brand Porsche is set to introduce Impact, a service that offers its drivers a way to offset their CO2 footprint generated from driving a petrol powered vehicle.

Developed by Porsche Digital, the program will launch by the end of 2019 in the U.S. Porsche Impact is a calculator tool that allows owners to determine the CO2 emissions for their individual vehicle based on the mileage, model and vehicle characteristics. Drivers get a recommendation for a financial donation to support climate related projects that aim to reduce CO2 emissions. Owners can choose from a range of internationally certified projects to support that span hydropower, solar energy and the protection of forests and species diversity.