Raise's CEO speaks to PSFK about how the payment platform evolved from a gift card marketplace into a centralized mobile transaction experience, redefining loyalty programs as a next-gen digital wallet

Raise is a new kind of a payment platform, combining transactions, gift cards and loyalty programs. Originating as a marketplace for the exchange of gift cards, the platform has expanded into a mobile payment system powered by loyalty and incentivized with cash back rewards.

As the company expands, Raise hopes to work with retailers and ultimately become an alternative to the branded credit card, helping drive traffic and conversion online and off, within one convenient digital wallet. PSFK spoke to Raise CEO Jay Klauminzer about his goals for the future of mobile payment and the brands doing the most to encourage shifts in consumer behavior around loyalty and payment.

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