The designer apparel rental service is debuting a flagship retail space targeted at young professionals of Silicon Valley

Premium subscription clothing ecomm Rent the Runway is creating a San Francisco brick-and-mortar location that will combine the benefits of digital and physical shopping. The space is designed by Alda Ly Architecture and Hilary Koyfman, the same team responsible for the much-Instagrammed workspace The Wing.

The store will take up the second and third floors of 228 Grant Avenue in the California city. On the second floor, shoppers will be able to browse upwards of 3,000 items, everything from accessories and weekend wear to business pieces. The second floor will also have an appointment-only fitting room for Rent the Runway Reserve members to try on formal wear. The third floor will feature a lounge space for shoppers to grab a cup of coffee or other complimentary refreshments and test out outfits in a social setting.

Photo by Miha Matei Photography.

Connected to the brand's proprietary technology, visitors to the store can seamlessly switch between the online and brick and mortar experience. For instance, self-checkout is enabled for Rent the Runway members via smartphone app. In the future, Rent the Runway also has community plans for this new retail space that will encourage women to connect with each other and their communities.

Rent the Runway


Lead image: stock photos from rblfmr/Shutterstock

Premium subscription clothing ecomm Rent the Runway is creating a San Francisco brick-and-mortar location that will combine the benefits of digital and physical shopping. The space is designed by Alda Ly Architecture and Hilary Koyfman, the same team responsible for the much-Instagrammed workspace The Wing.

The store will take up the second and third floors of 228 Grant Avenue in the California city. On the second floor, shoppers will be able to browse upwards of 3,000 items, everything from accessories and weekend wear to business pieces. The second floor will also have an appointment-only fitting room for Rent the Runway Reserve members to try on formal wear. The third floor will feature a lounge space for shoppers to grab a cup of coffee or other complimentary refreshments and test out outfits in a social setting.