Sainsbury's is piloting a checkout-free store that will replace the cashier with a scan-and-go mobile app experience

Sainsbury's, one of the U.K.'s biggest supermarkets, recently opened a location that eliminates the need for customers to check out: Instead, all of the shoppers at the Holborn Circus, London location will scan and pay for their purchases using a dedicated smartphone app.

Shoppers scan items they want to buy as they shop, then pay and confirm on their phones. The pilot program will last for three months, removing cashier areas and installing a staffed help desk for customers who prefer to pay with cash or cards. Sainsbury's reported that already, 82% of transactions at the Holborn Circus location were cashless.

“This is an experiment rather than a new format for us,” states Chief Digital Officer Clodagh Moriarty, “It hasn't been done in the U.K. before and we're really excited to understand how our customers respond to the app experience.”

Sainsbury's


Lead image: stock photos from Kristi Blokhin/Shutterstock

Sainsbury's, one of the U.K.'s biggest supermarkets, recently opened a location that eliminates the need for customers to check out: Instead, all of the shoppers at the Holborn Circus, London location will scan and pay for their purchases using a dedicated smartphone app.

Shoppers scan items they want to buy as they shop, then pay and confirm on their phones. The pilot program will last for three months, removing cashier areas and installing a staffed help desk for customers who prefer to pay with cash or cards. Sainsbury's reported that already, 82% of transactions at the Holborn Circus location were cashless.