The American West Coast clothing brand is branching out to shoppers across the pond in a first-ever popup collaboration with the luxury department store

California-style apparel retailer PacSun is making moves to reach international markets, starting with a popup in U.K.-based high-end department store Selfridges. The retailer's London flagship is incorporating the brand in its men's section, featuring PacSun’s denim collections and its popular menswear brand Fear of God Essentials.

The lifestyle apparel brand is planning to debut items from the Kendall + Kylie collection as well as the Lottie Moss collection in the women's section some time in mid-May. Both debuts will kick off with giveaway events, with Fear of God designer Jerry Lorenzo and Lottie Moss each giving away signed items at their respective events.

“We have committed to continue accelerating our growth through culturally relevant brands and style to a new demographic in the U.K.,” Alfred Chang, PacSun’s president, tells Sourcing Journal. “We have decided to launch this shop-in-shops with brands like Fear of God Essentials and Lottie Moss that speak to a global digitally savvy younger demographic that craves an exceptional retail experience.”

PacSun | Selfridges


Lead image: stock photos from Chrispictures/Shutterstock

California-style apparel retailer PacSun is making moves to reach international markets, starting with a popup in U.K.-based high-end department store Selfridges. The retailer's London flagship is incorporating the brand in its men's section, featuring PacSun’s denim collections and its popular menswear brand Fear of God Essentials.

The lifestyle apparel brand is planning to debut items from the Kendall + Kylie collection as well as the Lottie Moss collection in the women's section some time in mid-May. Both debuts will kick off with giveaway events, with Fear of God designer Jerry Lorenzo and Lottie Moss each giving away signed items at their respective events.