Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy

China's retail market has become increasingly interested in livestream shopping, with interactive experiences integrated into apps that enable personal shopping and limited-time deals. The platforms are also making their way into U.S. stores, with services like ShopShops featuring live “hosts” talking into their phones as they shop and holding up products for tuned in live-streamers to purchase.

The ShopShops app works on commission basis with most of its partner stores, and now boasts around 220 live-streams a month. Shoppers are also able to communicate and interact with hosts, sending them questions and requesting to see other products in the store. The app has provided streams to various U.S. cities (along with a few others in Dubai and London) and then further delivers to China.

ShopShops' demographic is typically 95% millennial and Gen-Z women, and has brought a boost in monthly sales—from discount retailers to other somewhat high end boutiques. The boutique Pippin Vintage, for example, has experienced a 10% increase in monthly sales while reports from partner stores have had an average of $6,000 in sales per session, proving app success and the viability for consumers to shop this way.

ShopShops


Lead image: stock photos from PopTika/Shutterstock

China's retail market has become increasingly interested in livestream shopping, with interactive experiences integrated into apps that enable personal shopping and limited-time deals. The platforms are also making their way into U.S. stores, with services like ShopShops featuring live “hosts” talking into their phones as they shop and holding up products for tuned in live-streamers to purchase.

The ShopShops app works on commission basis with most of its partner stores, and now boasts around 220 live-streams a month. Shoppers are also able to communicate and interact with hosts, sending them questions and requesting to see other products in the store. The app has provided streams to various U.S. cities (along with a few others in Dubai and London) and then further delivers to China.