Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Snapchat is moving to become the go-to for virtual clothing trial. Taking stock of this, sports brand Nike is implementing the platform to drive engagement and enable exclusive drops. On May 9, Nike released a limited-edition filter that let Snapchatters try on official U.S. Women's Soccer gear virtually as well as click directly to buy it.

The filter only lasted for 24 hours and acted as a promotion for the 2019 Women’s World Cup kit. Fans could pick the home or away versions of the U.S. jerseys, and from there, swipe up to buy it from Nike's website. This is Nike's first time using the platform's shoppe lens, though not the first time the brand used Snapchat for promotion.

In 2018, Nike sold its Air Jordan III “Tinker” through special Snapchat codes and sold out within 23 minutes. Nike hopes that using Snapchat's AR capabilities will help it remain connected to an enthusiastic and engaged customer source.

Nike | Snapchat


Lead image: stock photos from Kaspars Grinvalds/Shutterstock

Snapchat is moving to become the go-to for virtual clothing trial. Taking stock of this, sports brand Nike is implementing the platform to drive engagement and enable exclusive drops. On May 9, Nike released a limited-edition filter that let Snapchatters try on official U.S. Women's Soccer gear virtually as well as click directly to buy it.

The filter only lasted for 24 hours and acted as a promotion for the 2019 Women’s World Cup kit. Fans could pick the home or away versions of the U.S. jerseys, and from there, swipe up to buy it from Nike's website. This is Nike's first time using the platform's shoppe lens, though not the first time the brand used Snapchat for promotion.