The retailer's latest iteration of its loyalty program emphasizes 1% back for customers on their next trip and offers greater benefits

Target Circle, the big-box retailer's loyalty program, is expanding its reach with more perks available for customers, earning them money back for their next Target run.

The company already acquired massive success from its Dallas-Fort Worth run, and is now broadening its test to more shoppers in Denver, Charlotte, Indianapolis, Kansas City and Phoenix. “We’re out to make [the shopping experience] even more rewarding with Target Circle, offering guests more benefits and attracting new shoppers,” noted Rick Gomez, Target's executive vice president, chief marketing officer and chief digital officer, to the company's A Bullseye View blog.

The company is shifting the marketing around the program as well, focusing customers on the 1% back in their next trip to drive more foot traffic in stores and increase more purchases beyond the company's other efforts (like the REDcard). Target customers in the six test markets can sign up at on the retailer's site or directly on the Target app.

Target

The Loyalty Debrief by business intelligence service PSFK outlines how brands and retailers can reimagine the loyalty program as a passport to a broader ecosystem of exclusive services and experiences, fostering genuine loyalty and nurturing meaningful relationships with their best customers. This report is part of a series that focuses on retail innovation and customer experience to inspire our members.

For a copy of this report, please visit: psfk.com/loyalty-debrief


Lead image: stock photos from Sundry Photography/Shutterstock

Target Circle, the big-box retailer's loyalty program, is expanding its reach with more perks available for customers, earning them money back for their next Target run.

The company already acquired massive success from its Dallas-Fort Worth run, and is now broadening its test to more shoppers in Denver, Charlotte, Indianapolis, Kansas City and Phoenix. “We’re out to make [the shopping experience] even more rewarding with Target Circle, offering guests more benefits and attracting new shoppers,” noted Rick Gomez, Target's executive vice president, chief marketing officer and chief digital officer, to the company's A Bullseye View blog.