The personal care retailer's in-store campaign encourages consumer recycling in partnership with social impact enterprise Plastics for Change

U.K.-based cosmetics, skincare and perfume company The Body Shop is launching an in-store recycling campaign, aimed at reducing plastic waste and focusing on sustainability. The company's initiative allows customers to return empty bottles, jars, tubs, tubes and pots from their product lines in store to help reduce waste.

Created in partnership with for-profit social enterprise Plastics For Change, the program will start in the U.K., Australia, Canada, France and Germany. The collaboration enables The Body Shop to use Community Trade recycled plastic in its 250ml haircare bottles and will also feature recycling bins in select stores where customers can return five empty containers and receive incentives.

The company aims to further show its support of the effort to eradicate plastics, recently unveiling a large artwork of a female Indian waste picker in London's Borough Market. The piece is made of recycled plastic and stands symbolically for the hard-working waste pickers of Bengaluru, India who sort over 6,000 tons of plastic every day. “As a company, we’ve always had the conviction to stand up for our principles when it comes to helping empower people, especially women, while protecting our planet,” The Body Shop global community trade manager, Lee Mann said in a statement.

The Body Shop


Lead image: stock photos from TungCheung/Shutterstock

U.K.-based cosmetics, skincare and perfume company The Body Shop is launching an in-store recycling campaign, aimed at reducing plastic waste and focusing on sustainability. The company's initiative allows customers to return empty bottles, jars, tubs, tubes and pots from their product lines in store to help reduce waste.

Created in partnership with for-profit social enterprise Plastics For Change, the program will start in the U.K., Australia, Canada, France and Germany. The collaboration enables The Body Shop to use Community Trade recycled plastic in its 250ml haircare bottles and will also feature recycling bins in select stores where customers can return five empty containers and receive incentives.