In response to climbing consumer demand for apparel rental, Nuuly lets customers borrow six pieces per month from UO, Anthropologie, Free People and more

As more apparel retailers from fast-fashion to luxury are embracing rental models, Urban Outfitters is debuting its own subscription service. Called Nuuly, the monthly rental program features a wide offering of URBN’s own brands, third-party labels as well as unique vintage pieces.

For $88 a month, shoppers will be able to choose up to six items including accessories from the likes of Urban Outfitters, Anthropologie, Free People and several other retailers owned by the parent brand URBN. All items are mailed back to the distributor before the new items are sent out, and all rented clothing will be dry cleaned before being available to other customers.

 

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New tees, ‘cause we’ve decided we can never have too many. Tap to shop a few of our current faves! #UOonYou

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From growing interest among younger consumers in circular and sustainable retail to evolving ideas around consumption and ownership, nearly all verticals are innovating to offer rental options—which some forecast could eventually supplant the ownership model completely. Furthermore, URBN hopes to meet consumer demand for newness and variety while being economical.

Nuuly

URBN


Lead image: stock photos from Tim Gray/Shutterstock

As more apparel retailers from fast-fashion to luxury are embracing rental models, Urban Outfitters is debuting its own subscription service. Called Nuuly, the monthly rental program features a wide offering of URBN’s own brands, third-party labels as well as unique vintage pieces.

For $88 a month, shoppers will be able to choose up to six items including accessories from the likes of Urban Outfitters, Anthropologie, Free People and several other retailers owned by the parent brand URBN. All items are mailed back to the distributor before the new items are sent out, and all rented clothing will be dry cleaned before being available to other customers.