Vacasa is hoping to gain consumer appeal by helping its vacation rental owners furnish their spaces with the retailer's trendy and affordable designs

The vacation and management platform Vacasa is teaming up with online home retailer Wayfair to furnish its real estate in style. As more of a property management service than a rental platform, Vacasa is hoping to broaden its appeal by assisting its property owners with their decor and homeware, launching the Vacasa Home Interior Service.

Company data suggests that such redesigns actually help to garner more bookings—up to an average of 12%. In addition, revenues increased as much as 20% in the revamped apartments, meaning that renters who sign up for the service can increase the nightly price of the rental.

“If each of our homes books for 20% more because it has exactly the amenities and furnishings that guests are seeking,” says Vacasa CEO Eric Breon, “we don’t have to do any more work even though it’s now renting for 20% more—so the economics work out very favorable to us.” Ultimately, the partnership intends to make Vacasa's in-house design teams available to increase income for vacation homeowners and multifamily developers, helping them attract millennial customers with wares from Wayfair who is trending with the demographic.

Vacasa

Wayfair

The vacation and management platform Vacasa is teaming up with online home retailer Wayfair to furnish its real estate in style. As more of a property management service than a rental platform, Vacasa is hoping to broaden its appeal by assisting its property owners with their decor and homeware, launching the Vacasa Home Interior Service.

Company data suggests that such redesigns actually help to garner more bookings—up to an average of 12%. In addition, revenues increased as much as 20% in the revamped apartments, meaning that renters who sign up for the service can increase the nightly price of the rental.