Vans Family is the first loyalty program from the youth shoe brand, hoping to strengthen engagement and authenticity through exclusive offers like product customization and events access

Vans shoe brand and cultural phenomenon is featuring a loyalty program that goes beyond a point system. Vans Family will award shoppers points for their brand loyalty but will also offer inside info regarding product sneak peeks, exclusive events and contests and more, effectively building an ecosystem for customers and joining the growing retailers enabling rich brand passports through next-generation loyalty programs, as our researchers have detailed in PSFK's recent Loyalty Debrief report. 

In addition, members will also be able to use the Vans Customs platform to create their own pair of shoes with the patterns exclusive to the Vans Family. This is the first loyalty program the company has launched, despite being around for over 50 years and such an important part of the current youth culture.

(PRNewsfoto/Vans)

“The Vans Family loyalty program will engage our fans—from newcomers to loyalists—as individuals with unexpected experiences tailored to their personal interests,” said Doug Palladini, Vans global brand president. “In doing so, we are creating authentic connections with people who like Vans, deepening our relationships with them, and creating new pathways to interact in relevant ways.”

Vans


Lead image: Vans

Vans shoe brand and cultural phenomenon is featuring a loyalty program that goes beyond a point system. Vans Family will award shoppers points for their brand loyalty but will also offer inside info regarding product sneak peeks, exclusive events and contests and more, effectively building an ecosystem for customers and joining the growing retailers enabling rich brand passports through next-generation loyalty programs, as our researchers have detailed in PSFK's recent Loyalty Debrief report.