As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Retail giant Walmart is looking to compete with mega streaming service Netflix. The former has plans to bring family-friendly original content to its own streaming service that offers viewers the ability to click to buy.

The retailer is looking to showcase entertainment such as a revival of the 1983 John Hughes movie Mr. Mom, with the goal of creating content that children and parents alike can enjoy. “As parents, we want to share with kids the T.V. shows and movies that we grew up with,” stated streaming platform Vudu’s head of AVOD content and advertising last year. Vudu is the streaming platform that Walmart acquired back in 2010 for content and selling products.

In addition, Walmart will implement innovative advertising technology to appeal to brands looking to market through its content, as well as provide a two-pronged approach for advertisers: While Vudu's ad-based platform will continue to market products in the more traditional way, Walmart's own content will also feature products that viewers can buy, aiming to up its ante against Netflix.

Walmart

Vudu


Lead image: stock photos from GaudiLab/Shutterstock

Retail giant Walmart is looking to compete with mega streaming service Netflix. The former has plans to bring family-friendly original content to its own streaming service that offers viewers the ability to click to buy.

The retailer is looking to showcase entertainment such as a revival of the 1983 John Hughes movie Mr. Mom, with the goal of creating content that children and parents alike can enjoy. “As parents, we want to share with kids the T.V. shows and movies that we grew up with,” stated streaming platform Vudu’s head of AVOD content and advertising last year. Vudu is the streaming platform that Walmart acquired back in 2010 for content and selling products.