Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Shoppable content has been the new frontier for social media platforms, which each major service providing different options innovating to stay ahead of the game. Google and YouTube are currently testing out a soon-to-launch version of their own, which will implement in-content ads to sell products and services.

The video-sharing site is experimenting with ads in videos that lead viewers to the Google Express marketplace where they can purchase the product directly. Brands have been putting their wares on Google’s new service, meaning that YouTubers will be able to choose from a number of products to highlight in their videos.

Google does receive a portion of the sale made through Express, though how exactly the influencers will receive financial compensation from this system is still unclear. This news follows NBCUniversal’s adding QR codes to its programming in order to connect viewers and brands.

YouTube | Google Express

Shoppable content has been the new frontier for social media platforms, which each major service providing different options innovating to stay ahead of the game. Google and YouTube are currently testing out a soon-to-launch version of their own, which will implement in-content ads to sell products and services.

The video-sharing site is experimenting with ads in videos that lead viewers to the Google Express marketplace where they can purchase the product directly. Brands have been putting their wares on Google’s new service, meaning that YouTubers will be able to choose from a number of products to highlight in their videos.