Germany's Zalando is partnering with its featured brands to let shoppers retrieve merchandise from its outlet locations, tapping into its brick-and-mortar stock to supplement online sales

Ecommerce fashion platform Zalando is expanding to include access to products from over 70,000 retail stores in efforts to capitalize on billions of dollars in missed sales opportunities.

The German etailer found that it misses 20 to 30 thousand sales each year due to unavailability online, so expanding from the 1,000 partner stores already on board is intended to enhance its stock pool. The project is planned to take place over the next three to five years, and has already started with department store Galeria Karstadt Kaufhof, offering its complete fashion line from its 8 outlets in Berlin.

Zalando hopes that all of its featured brands will participate in the future, effectively tapping into physical stores as warehouses. The company charges partnered stores a commission on all sales and holds them responsible for shipping and packaging. According to Reuters, the ecommerce giant has also partnered with Marco Polo, a Netherlands outlet looking for more collaborations across Europe.

Zalando


Lead image: via Zalando

Ecommerce fashion platform Zalando is expanding to include access to products from over 70,000 retail stores in efforts to capitalize on billions of dollars in missed sales opportunities.

The German etailer found that it misses 20 to 30 thousand sales each year due to unavailability online, so expanding from the 1,000 partner stores already on board is intended to enhance its stock pool. The project is planned to take place over the next three to five years, and has already started with department store Galeria Karstadt Kaufhof, offering its complete fashion line from its 8 outlets in Berlin.