From PSFK's Back-To-School Deck: Retail Trends report, here are two examples of how leading youth brands are using livestream platforms to combine the personal connection of offline retail with the convenience of ecommerce

Live streaming platforms have enabled consumers to collectively view and interact with digital content in real time—and they're gaining momentum. The impact is already evident internationally: As reported in our most recent China Retail Guide, live-streaming will drive $4.4 billion in direct revenue in China this year, an increase of 37% over 2017. Retailers across the world are gradually picking up on this trend, leveraging digital access to engage with consumers in an entertaining and unique way. For children and teens, live streaming platforms can become virtual hangout parties; when you add retail to the mix, they become digital shopping parties.

The following two examples showcase how contemporary brands are using live streaming platforms to turn product pitches into social events in order to generate excitement, facilitate a two-way conversation with their community of fans and allow consumers to shop directly in real time.

Urban Outfitters x Dote
The lifestyle retailer Urban Outfitters partnered with shopping app Dote on a pilot that allows influencers to host live-streamed interactive video shopping experiences.

Gravy
The live shopping game show app Gravy lets players score deals on products and win cash prizes.

Approximately 75% of kids influence where families shop for the back-to-school season. As part of a 2019 compendium deck on the emerging needs and desires of today's youth, PSFK's Back-To-School: Retail Trends report showcases the many ways in which brands and retailers are making shopping an exciting and convenient experience for both kids and adults. For more information and to download the deck, click here.


Lead image: stock photos from Daxiao Productions/Shutterstock

Live streaming platforms have enabled consumers to collectively view and interact with digital content in real time—and they're gaining momentum. The impact is already evident internationally: As reported in our most recent China Retail Guide, live-streaming will drive $4.4 billion in direct revenue in China this year, an increase of 37% over 2017. Retailers across the world are gradually picking up on this trend, leveraging digital access to engage with consumers in an entertaining and unique way. For children and teens, live streaming platforms can become virtual hangout parties; when you add retail to the mix, they become digital shopping parties.