From PSFK's Back-To-School Deck, here's how two brands have positioned themselves as lifestyle partners for young adults going through the trials and tribulations of puberty

Even in the digital age, it can still be difficult for children and teens to find trusted sources of information when navigating the confusion of puberty. Innovative retailers are stepping in, guiding transition by offering relevant products and services that make young adults feel comfortable and protected.

Building on the success of direct-to-consumer health startups in the adult space, a spate of new brands are turning their attention to teens, rebranding personal care products to make them more approachable and user-friendly, while providing accurate health information to combat stigma and help teens confidently transition to adulthood. The following two examples show how two brands have positioned themselves as a lifestyle and health partner for growing teens:

Blume
Blume is a line of self-care products for pre-teen girls, including organic pads and tampons, designed to combat the stigma surrounding menstruation.

 

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Thinx (Btwn)
The period-proof underwear brand Thinx created a line for teens and pre-teens to alleviate anxiety around first periods.

 

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For a deep dive into the many ways in which today's brands are appealing to teens and children, download PSFK's Back-To-School Deck, out now.


Lead image: stock photos from Rawpixel.com/Shutterstock

Even in the digital age, it can still be difficult for children and teens to find trusted sources of information when navigating the confusion of puberty. Innovative retailers are stepping in, guiding transition by offering relevant products and services that make young adults feel comfortable and protected.

Building on the success of direct-to-consumer health startups in the adult space, a spate of new brands are turning their attention to teens, rebranding personal care products to make them more approachable and user-friendly, while providing accurate health information to combat stigma and help teens confidently transition to adulthood. The following two examples show how two brands have positioned themselves as a lifestyle and health partner for growing teens: