From PSFK's Back-To-School Deck: Retail Trends report, here's how two leading brands are streamlining busy parents' lives with mobile experiences that locate in-store items and use photos to size kids' wares

Overwhelmed by choices throughout their daily routine, today's time-pressed consumers are increasingly relying on their smartphones and mobile devices to direct them in choosing the right product for their needs. For parents with children in particular, this takes on twice the importance; inundated with multiple after-school schedules, parents are eager for apps and tools that will make their lives run smoothly and efficiently.

Two new services from Jenzy and Walmart are making the process of raising kids a little bit easier, which can make a huge difference in today's digital-led world.

Accordingly, brands and retailers are creating tools through apps to provide guidance and assistance to parents as they shop for their children, allowing them to create digital shopping lists, select the right size, access additional product information and easily locate items on store shelves.

Jenzy
Mobile app Jenzy lets parents take a photo of their child’s foot to match their measurements with the proper shoe size by brand and style, taking the guesswork out of the process of picking shoes for young ones.

Walmart
Big box retailer Walmart’s app makes back-to-school shopping easy by letting parents search for their child’s school supply list and locate items in the store. Instead of guessing at what their children might need for the school year, shoppers can instead grab the necessary supplies and get going.

For more ways that brands are adopting services that support on-the-go parents, download PSFK’s Back-To-School Deck, out now.


Lead image: stock photos from Olena Yakobchuk/Shutterstock

Overwhelmed by choices throughout their daily routine, today's time-pressed consumers are increasingly relying on their smartphones and mobile devices to direct them in choosing the right product for their needs. For parents with children in particular, this takes on twice the importance; inundated with multiple after-school schedules, parents are eager for apps and tools that will make their lives run smoothly and efficiently.

Two new services from Jenzy and Walmart are making the process of raising kids a little bit easier, which can make a huge difference in today's digital-led world.