From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

In a retail environment that can often feel crowded, today's young consumers are starting to seek out shopping experiences that also seem exclusive or special. Whether they're looking for something like a drop or a chance to get their hands on unique merchandise, the in-store pop-up is a new concept that combines traditional retail with timely, inventive products and events.

Pop-ups take a variety of forms, which makes it easier to capitalize on the trend while also presenting something new. No matter if a pop-up centers around food, music, an experience or even just a new line of products, the only rule is to think inventively. Macy's STORY and CAMP are two perfect examples of successful in-store pop-ups geared toward younger audiences.

Macy's STORY
Department stores aren't exactly most exciting places in the world, but Macy's STORY is setting out to change that. Centered around a theme that will change every few months, the pop-up organizes products into eye-catching displays that try to tell a story through merchandising. The inaugural theme is color.

Macy's

CAMP
Produced in part by BuzzFeed, CAMP is a store like no other. After stepping behind a secret door hidden in the Fifth Avenue location, kids and parents find a summer camp-themed paradise complete with a disco dance floor, edible bubbles and a trampoline. The interior changes every 8-12 weeks, making each visit fresh.

Interactive and interest-piquing popups are just one strategy retailers are employing to engage the entire family—for the full report, download PSFK’s Back-To-School Deck, out now.


Lead image: Macy's

In a retail environment that can often feel crowded, today's young consumers are starting to seek out shopping experiences that also seem exclusive or special. Whether they're looking for something like a drop or a chance to get their hands on unique merchandise, the in-store pop-up is a new concept that combines traditional retail with timely, inventive products and events.

Pop-ups take a variety of forms, which makes it easier to capitalize on the trend while also presenting something new. No matter if a pop-up centers around food, music, an experience or even just a new line of products, the only rule is to think inventively. Macy's STORY and CAMP are two perfect examples of successful in-store pop-ups geared toward younger audiences.