From PSFK's Back-To-School deck, here's how two leading brands are supporting graceful transitions for teens into adulthood, helping them safely use digital tools like credit cards and mobile plans

Children and teens are eager to embrace the digital tools their parents use and enjoy the freedom that they provide. However, adults have concerns about letting their little ones grow up too quickly, as well as worry about their screen time and safety online.

Accordingly, brands are responding with offerings that give children a sense of autonomy while still ensuring that parents can provide oversight, fostering independence and easing the transition into adulthood. Here's how two brands are doing so:

Current
This parent-controlled debit card teaches teens financial literacy by letting them direct deposit paychecks and use the funds for purchases.

 

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Verizon Just Kids
Verizon’s mobile plan lets kids call and text parent-approved
contacts while letting parents limit usage and block
inappropriate content.

These are just a few ways brands are extending their support to the entire family—for the full list, see PSFK's Back-To-School Deck report, which explores key lifestyle trends and highlights ways for brands and retailers to step in to meet these emerging needs and desires and serve as a trusted guide on the path to adulthood.


Lead image: stock photos from Kalu Johnson via Pexels

Children and teens are eager to embrace the digital tools their parents use and enjoy the freedom that they provide. However, adults have concerns about letting their little ones grow up too quickly, as well as worry about their screen time and safety online.

Accordingly, brands are responding with offerings that give children a sense of autonomy while still ensuring that parents can provide oversight, fostering independence and easing the transition into adulthood. Here's how two brands are doing so: