Catering to today's digital-first audience with on-demand expectations, leading cosmetics and skincare brands are providing instant help with these digital appointments

As beauty and skincare brands continue to evolve their customer care options, some innovative brands branching out and beginning to offer personalized, online help. Through the incorporation of virtual consultations, customers can instantly connect with skin and beauty experts. They receive both a diagnosis and list of recommended products that will suit their needs.

To add to their credibility, these brands are partnering with professional dermatologists for the most accurate recommendations. As PSFK researchers detail in our recent research paper on the retailers reinventing beauty experiences, here is how leading cosmetics and skincare brands Dermatica, L'Oreal, and Skin Laundry Rx are changing the way customer care is executed:

Dermatica
As a U.K.-based dermatology platform, Dermatica is now offering skincare consultations from virtual dermatologists. Users can create an online profile providing both photos and information that help the dermatologist provide a diagnosis. Once the online appointment is complete, the subscription-based service gives users access to products and treatments prescribed by the virtual dermatologist.

L'Oréal
The French personal care company L’Oréal launched Color&Co, a direct-to-consumer brand for at-home hair coloring. The brand provides users with a free video consultation and an online quiz to help personalize recommendations and customize the product formula. After they place an order, the brand uploads written instructions and a tutorial video on how to apply the product to guide them through the color application process.

Skin Laundry
Skincare clinic Skin Laundry expanded into telemedicine with its launch of the Skin Laundry Rx program. Customers can access the program through a web portal, where they will be guided through a questionnaire and assigned a doctor for personalized prescriptions. Based on the prescriptions, customers will receive the Skin Laundry products that will work best for them.


Lead image: Thought Catalog/Unsplash

As beauty and skincare brands continue to evolve their customer care options, some innovative brands branching out and beginning to offer personalized, online help. Through the incorporation of virtual consultations, customers can instantly connect with skin and beauty experts. They receive both a diagnosis and list of recommended products that will suit their needs.

To add to their credibility, these brands are partnering with professional dermatologists for the most accurate recommendations. As PSFK researchers detail in our recent research paper on the retailers reinventing beauty experiences, here is how leading cosmetics and skincare brands Dermatica, L'Oreal, and Skin Laundry Rx are changing the way customer care is executed: