From skin diagnosis tools to skin sensor sticks, top names like L'Oreal and La Roche-Posay are not only finding unique opportunities to implement AI and analytics, but also encouraging consumer adoption at scale

As beauty x tech continues to explore new frontiers, French cosmetics and skincare brands in particular are finding new ways to personalize customers' shopping experiences for specific skincare needs. AI is one of the methods leading their efforts, as detailed in PSFK's Reinventing Beauty Services Through Experiences and Engagement Report.

Further, these brands are scaling their technology, which some consumers are hesitant to adopt, by partnering with mainstream pharmacy retailers. Here's how L'Oreal, La Roche-Posay and more are transforming the face of beauty retail:

L'Oreal

L’Oréal Modiface
The French beauty conglomerate L'Oreal and its newly acquired AI & AR unit ModiFace, developed an AI-powered algorithm and a database of clinical images for skin diagnosis. Using the anti-aging brand Vichy's SkinConsult, it detects aging signs and recommends a product routine, which is the first application of the algorithm. The pair also launched a virtual makeup trial service, Colorme.

My Skin Track pH By La Roche-Posay
This French skincare brand La Roche-Posay is piloting a wearable sensor called My Skin Track pH. The patch-like sensor sticks on to the inner arm, then measures pH levels through sweat and relays the data to an app. From there, the app will suggest suitable products from the brand.

La Roche-Posay x Boots
French skincare brand La Roche-Posay has partnered with U.K. drugstore chain Boots to launch Effaclar Spotscan, an AI-enabled tool offering free online dermatological advice. The spot-diagnosis tool is available on Boots.com, where PC and mobile users can scan their faces through webcams. After comparing the images in a dermatology database, the tool grades the user's skin and makes recommendations around the brand's products or redirects users to specialists when appropriate.

Image: stock photos from Farknot Architect/Shutterstock

These innovative French brands leading the tech x beauty front aren't the only retailers transforming the category as it stands—for more, download the Reinventing Beauty Services Through Experiences and Engagement report here.


Lead image: L'Oreal

As beauty x tech continues to explore new frontiers, French cosmetics and skincare brands in particular are finding new ways to personalize customers' shopping experiences for specific skincare needs. AI is one of the methods leading their efforts, as detailed in PSFK's Reinventing Beauty Services Through Experiences and Engagement Report.

Further, these brands are scaling their technology, which some consumers are hesitant to adopt, by partnering with mainstream pharmacy retailers. Here's how L'Oreal, La Roche-Posay and more are transforming the face of beauty retail: