As the luxury brand continues its efforts to reduce environmental impact, it turns to the new U.S.-based startup Evolved By Nature, which manufactures real silk using an eco-friendly method with the potential to impact the retail, beauty and medical markets at scale

Customers are becoming more environmentally conscious and sustainable, and big brands are starting to catch up to them. A few months ago, labels like Burberry, Gucci and Michael Kors pledged to go fur-free. Young consumers have begun flocking to eco-friendly brands like Reformation and Noah. And now Chanel is getting into environmentalism by investing in Evolved by Nature, a startup that produces sustainable silk.

The Boston-based company was founded in 2013 by Rebecca “Beck” Lacouture and Gregory Altman, two scientists with PhDs in biotechnology engineering and biomedical engineering, respectively. The silk industry can be quite damaging to the environment because of the way it is treated and finished, and even silk alternatives contain harsh ingredients.

Chanel's investment in the company, which manufactures real, sustainable silk, will allow them to “explore innovative material, mechanical and optical enhancements of different fabrics,” according to a press release. The luxury house is no stranger to green products; Chanel invested in the biodegradable plastic packaging brand Sulapac last year.

There are no concrete plans to integrate Evolved by Nature fabrics into Chanel products yet. But as the fashion industry continues to reckon with its toll on the environment, more collaborations like these are continuing to crop up.

Chanel

Evolved By Nature


Lead image: Scottb211/Flickr

Customers are becoming more environmentally conscious and sustainable, and big brands are starting to catch up to them. A few months ago, labels like Burberry, Gucci and Michael Kors pledged to go fur-free. Young consumers have begun flocking to eco-friendly brands like Reformation and Noah. And now Chanel is getting into environmentalism by investing in Evolved by Nature, a startup that produces sustainable silk.

The Boston-based company was founded in 2013 by Rebecca “Beck” Lacouture and Gregory Altman, two scientists with PhDs in biotechnology engineering and biomedical engineering, respectively. The silk industry can be quite damaging to the environment because of the way it is treated and finished, and even silk alternatives contain harsh ingredients.