Here's how four retailers have leveraged mixed reality technology to let customers immerse themselves within a potential new home without ever leaving the couch

Just like the homeowners who preceded them, millennials want to see their new space before dropping the money. However, with the onslaught of cutting-edge technology like augmented reality, real estate companies can now make their showrooms more immersive than ever. Remote touring not only allows customers to put themselves inside a potential space, but also enables them to do so from the comfort of their own home.

As detailed in PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, these four examples demonstrate how today's leading brands are leveraging mixed-reality technologies to immerse browsers in the space of a potential home, boosting shopper confidence during the selection process while also placing an emphasis on the context and vibe of the property or neighborhood:

Zillow
Online real estate database company Zillow developed an AI-powered app that allows potential buyers to view 360-degree tours of properties in the U.S. and Canada. The app, 3D Home, works by capturing images using an iPhone’s camera, and on-screen icons guided by motion-detecting algorithms instruct users where and when to snap photos. Once the entire house has been captured, computer vision models adjust exposure levels, select thumbnail images that “best represent” each room, and stitch together 3D walkthroughs. Once a tour has been processed, it appears in the user’s 3D Home dashboard for editing or private sharing purposes, or adding directly to a home listing.

Image: stock photos from Andrew Angelov/Shutterstock

Streamline
Streamline, a tech-enabled real estate company, launched The Streamline Experience to advance the process specifically for new construction home shopping. The Streamline Experience offers virtual reality features to allow home buyers and agents to walk through their new construction home via an interactive tour of their desired floor plans before their home is built. Buyers are able to virtually engage with the layout of their new home by navigating from room to room and gain a better sense of what the final living spaces will look and feel like.

Sotheby’s
Sotheby’s’s online platform offers 3D view and Virtual Reality (VR) tour options to enable home buyers to explore luxury home listings through a compatible mobile device and a VR headset. Produced by specialized cameras placed throughout a home, these mixed-reality experiences are intended to supplement written descriptions and traditional photography available on the website.

Trulia Neighborhoods
The Zillow-owned listing app Trulia Neighborhoods immerses home seekers in not only the apartment but also the feeling of the neighborhood as well. Using a combination of editorial content like neighbor quotes and infographics and imagery sourced from drones, Trulia provides a more holistic perspective about a listing’s location, from the neighborhood vibe to friendliness to crime reports.

This is just one step along the path to home ownership that real estate services are transforming to better meet the preferences of today's consumers—for more innovation across the home customer journey, see PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, out now.


Lead image: stock photos from Archi_Viz/Shutterstock

Just like the homeowners who preceded them, millennials want to see their new space before dropping the money. However, with the onslaught of cutting-edge technology like augmented reality, real estate companies can now make their showrooms more immersive than ever. Remote touring not only allows customers to put themselves inside a potential space, but also enables them to do so from the comfort of their own home.

As detailed in PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, these four examples demonstrate how today's leading brands are leveraging mixed-reality technologies to immerse browsers in the space of a potential home, boosting shopper confidence during the selection process while also placing an emphasis on the context and vibe of the property or neighborhood: